Why 70% of Your Potential Customers Leave Before Buying — and How Growth Engineering 2.0 Can Stop It
Here’s the harsh reality: even if your marketing is solid and your product is excellent, 7 out of 10 potential customers will abandon your site or app before completing their purchase. It’s not random; it’s because something in your marketing approach, messaging, or user experience failed to connect at the right moment. It is no longer unusual in...
Adopting AI and Data Analytics as Growth Engineering Factors
Despite substantial investments in research-driven marketing and scalable product development, over 70% of businesses struggle to achieve sustainable sales and revenue growth, primarily due to a lack of actionable insights into what truly works. Many organizations fail to validate their strategies through measurable testing, neglect ROI analysis,...
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